The relationship of means to message has been a discussion fraught with conflict since Jesus challenged our conception of what it means to life a live totally focused on God. There has been a general consensus that the means does affect the message but little agreement on which means support the message, and which damage it. In Revivalists: Marketing the gospel in English Canada, 1884-1957, Kevin Kee explores how five evangelists tried to walk this line. In all cases their objective was to capture the attention of a particular demographic long enough to communicate the message of the gospel. Kee argues that their adjustment of methods to contemporary styles “contribute[d] to the vitality of Canadian Protestantism” (4). Despite their different denominational affiliations, they shared a common goal of bringing people into relationship with Jesus Christ and worked in cooperation with local churches and denominations. However, they focused on different demographics and operated in different eras, which led them to different means. It is these means of marketing their message that most interest Kee.