MEDA 2XX (3)
Like traditional approaches to marketing, media advocates for businesses. Media also exists as a business to create marketing content. Students develop an appreciation for the scope, practice, and techniques of media marketing. Creating marketing campaigns and content, students demonstrate their ability to harness media as a marketing tool. Prerequisite: MEDA 111 or 113
Course Code: MEDA 2XX |
Credit Hours: 3 |
Undergraduate Course